There are so many of us bloggers who straddle MSM and blogs, earning our livings in the media in some way - in newspapers, magazines and TV channels, in advertising and PR, as journalists, columnists, freelancers, writers, consultants, researchers.

And we know there's much that's wrong there. Things that need pointing out. Things that we, as insiders, wholly or part-time, can see just as clearly as those on the outside.

A watchdog, yes, but not just one person's views. A critical, yet balanced view from people who understand both sides of the story. An open forum, of the media, by the media, for the media.

Is there a place for this? A need?

This blog is an attempt to find out.

Watch this space.